Store schema

A retail store with a physical or local-business identity.

• The page represents an actual store
• Store details are visible and current

• @id
• name
• url
• image
• telephone
• address
• openingHoursSpecification
• paymentAccepted

{
  "@context": "https://schema.org",
  "@type": "Store",
  "@id": "https://example.com/#store",
  "name": "Example Store",
  "url": "https://example.com/"
}

• Selecting the type only because a search feature is desired.
• Publishing facts that are not visible or supported by the site.
• Creating conflicting copies of the same entity instead of using a stable @id.
• Failing to update markup when the visible page or source data changes.

Schema.org defines the vocabulary. Search platforms publish separate documentation for the structured-data features they currently support.

Use Store only when the page visibly represents the corresponding entity or relationship. Begin with the page purpose and the entity graph, then select the most specific supported type. Do not let the available vocabulary dictate claims the page does not make.

• Local visibility and conversion evidence separated by location and service intent.
• Record the page template, generator, source fields, responsible owner, and release reference.
• Avoid publishing inconsistent business information across the website and external profiles.
• Inspect the live page, business profile, structured data, citations, and location-specific conversion tracking.
• Schedule review when visible content, offers, ownership, locations, products, or consumer documentation changes.