How to validate structured data

1. 01

   Validate JSON

   Confirm the script parses without invalid escaping or trailing commas.

2. 02

   Validate vocabulary

   Confirm properties are appropriate and values use the expected form.

3. 03

   Validate feature requirements

   Review current requirements when targeting an eligible search feature.

4. 04

   Compare visible content

   Ensure markup does not state facts absent from the page.

5. 05

   Inspect production HTML

   Validate the deployed page after templates, JavaScript, caching, and optimization.

6. 06

   Monitor after changes

   Revalidate when templates, plugins, product data, or integrations change.

• Define the purpose and expected result of structured data.
• Capture the current state using visible entities, page purpose, JSON-LD graphs, identifiers, relationships, required properties, and consumer-specific eligibility.
• Identify the source template, component, plugin, content owner, and release path that controls the output.
• Prepare a test case, approval path, backup or rollback method, and post-release verification plan.

• Parse the deployed json-ld, validate the graph, compare it with visible content, and test any target consumer requirements.
• Check representative page types and edge cases instead of confirming only the example used during implementation.
• Confirm the change did not create publishing properties that are unsupported, hidden, stale, or inconsistent with visible content.
• Record the implementation date, owner, release reference, evidence, and next review trigger.

Search visibility and user value improve when structured data answers the real questions people bring to the page. For people implementing or reviewing website changes, that means covering the decision context, observable signals, implementation boundaries, and proof that the result works in production—not repeating a keyword or publishing a longer version of the same incomplete explanation.

Use the page as part of a connected topic cluster. Link the broad concept to focused implementation guides, definitions, checklists, examples, and the Asuruas workflow that can identify affected URLs. The goal is to help a reader move from discovery to a confident next action while giving search systems clear entities, relationships, and page purpose.

• Inspect entity type and page purpose.
• Inspect required and recommended properties.
• Inspect identifier relationships across the JSON-LD graph.
• Inspect agreement between markup and visible content.