When to use it
Use Article when the primary entity represented by the visible page matches the Schema.org definition. Select a more specific subtype when accurate.
Minimum starting properties
- headline
Recommended properties to evaluate
- @id
- mainEntityOfPage
- author
- publisher
- datePublished
- dateModified
- image
JSON-LD example
{
"@context": "https://schema.org",
"@type": "Article",
"@id": "https://example.com/articles/example/#article",
"headline": "Example Article",
"mainEntityOfPage": "https://example.com/articles/example/",
"datePublished": "2026-07-26",
"author": {
"@id": "https://example.com/people/example/#person"
},
"publisher": {
"@id": "https://example.com/#organization"
}
}
Common mistakes
- Choosing the type only because a rich result is desired.
- Adding properties not visible or supported by the site.
- Creating conflicting duplicate entities instead of using stable @id values.
- Failing to update markup when visible data changes.
Entity fit for Article
Use Article only when the page visibly represents the corresponding entity or relationship. Begin with the page purpose and the entity graph, then select the most specific supported type. Do not let the available vocabulary dictate claims the page does not make.
Visible support
Every material property should be supported by visible, current, and accurate page content.
Stable identity
Use consistent identifiers when the same organization, person, place, product, service, or webpage appears across the graph.
Consumer requirements
Treat Schema.org validity and search-consumer eligibility as related but separate checks.
Deployment record for Article
- Syntax validation, type/property validation, consumer testing, and post-deployment inspection.
- Record the page template, generator, source fields, responsible owner, and release reference.
- Avoid publishing properties that are unsupported, hidden, stale, or inconsistent with visible content.
- Parse the deployed json-ld, validate the graph, compare it with visible content, and test any target consumer requirements.
- Schedule review when visible content, offers, ownership, locations, products, or consumer documentation changes.
Turn article into an accountable record.
A justified type-selection decision for Article with visible-content support and validation evidence.