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Schema type

Article schema

An editorial article or report. Use a more specific subtype when accurate.

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Schema type

Article

Choose the type because the page visibly represents the entity—not because the vocabulary happens to provide the class.

Primary topicArticle

An editorial article or report. Use a more specific subtype when accurate.

Operating outcomeAccountable improvement

Describe real entities and relationships accurately without manufacturing unsupported claims.

Review statusMaintained resource

Reviewed for accuracy, clarity, and operational use.

01

When to use it

Use Article when the primary entity represented by the visible page matches the Schema.org definition. Select a more specific subtype when accurate.

02

Minimum starting properties

  • headline
04

JSON-LD example

{
  "@context": "https://schema.org",
  "@type": "Article",
  "@id": "https://example.com/articles/example/#article",
  "headline": "Example Article",
  "mainEntityOfPage": "https://example.com/articles/example/",
  "datePublished": "2026-07-26",
  "author": {
    "@id": "https://example.com/people/example/#person"
  },
  "publisher": {
    "@id": "https://example.com/#organization"
  }
}
05

Common mistakes

  • Choosing the type only because a rich result is desired.
  • Adding properties not visible or supported by the site.
  • Creating conflicting duplicate entities instead of using stable @id values.
  • Failing to update markup when visible data changes.
06

Entity fit for Article

Use Article only when the page visibly represents the corresponding entity or relationship. Begin with the page purpose and the entity graph, then select the most specific supported type. Do not let the available vocabulary dictate claims the page does not make.

01

Visible support

Every material property should be supported by visible, current, and accurate page content.

02

Stable identity

Use consistent identifiers when the same organization, person, place, product, service, or webpage appears across the graph.

03

Consumer requirements

Treat Schema.org validity and search-consumer eligibility as related but separate checks.

07

Deployment record for Article

  • Syntax validation, type/property validation, consumer testing, and post-deployment inspection.
  • Record the page template, generator, source fields, responsible owner, and release reference.
  • Avoid publishing properties that are unsupported, hidden, stale, or inconsistent with visible content.
  • Parse the deployed json-ld, validate the graph, compare it with visible content, and test any target consumer requirements.
  • Schedule review when visible content, offers, ownership, locations, products, or consumer documentation changes.
Next useful action

Turn article into an accountable record.

A justified type-selection decision for Article with visible-content support and validation evidence.