Implementation steps
- 01
Choose stable identifiers
Use canonical URLs with fragments for reusable entities.
- 02
Define the entity once
Publish the complete organization, website, person, product, or service object where appropriate.
- 03
Reference the identifier
Use {"@id": "..."} from related objects.
- 04
Keep identity consistent
Do not change the @id between templates or audit runs without a real identity change.
- 05
Inspect the graph
Confirm references resolve to the intended entity and do not create duplicates.
Validation standard
Validate the final production output in layers: JSON syntax, Schema.org vocabulary, current feature-specific requirements, visible content, and crawl access.
Before you change the website
- Define the purpose and expected result of schema entities with @id.
- Capture the current state using visible entities, page purpose, JSON-LD graphs, identifiers, relationships, required properties, and consumer-specific eligibility.
- Identify the source template, component, plugin, content owner, and release path that controls the output.
- Prepare a test case, approval path, backup or rollback method, and post-release verification plan.
Quality-control checks for schema entities with @id
- Parse the deployed json-ld, validate the graph, compare it with visible content, and test any target consumer requirements.
- Check representative page types and edge cases instead of confirming only the example used during implementation.
- Confirm the change did not create publishing properties that are unsupported, hidden, stale, or inconsistent with visible content.
- Record the implementation date, owner, release reference, evidence, and next review trigger.
Turn schema entities with @id into an accountable record.
Validated JSON-LD for schema entities with @id that matches visible content and survives deployment inspection.