01
Page checklist
- The URL returns the intended status.
- The page is not unintentionally blocked or noindexed.
- The canonical URL is correct.
- The title and H1 describe the same topic.
- The introduction answers the expected task.
- Headings reveal a logical structure.
- Internal links connect relevant supporting content.
- Images have appropriate dimensions and alternative text.
- Structured data matches the page.
- The page works on mobile and avoids severe performance or accessibility barriers.
- Analytics and search performance can be measured.
02
Apply SEO to a real website decision
Use seo as a decision framework rather than a detached definition. Start with the user or business task, collect discovery paths, response codes, rendering, directives, canonicals, internal links, sitemaps, duplication, and selected URLs, document uncertainty, and decide what action is justified by the evidence.
Evidence
Page-template and url-pattern evidence rather than isolated examples.
Interpretation
Explain how the observed condition affects the intended outcome: make the intended pages discoverable, interpretable, internally connected, and maintainable.
Verification
Recrawl the affected patterns, inspect rendered output and directives, and monitor indexation and search behaviour over time.
03
Questions to answer about SEO
- What user, search, commercial, compliance, or operational task does seo affect?
- Which templates, URLs, entities, environments, or journeys are actually in scope?
- What evidence would distinguish a confirmed problem from the risk of changing directives or canonicals without understanding the intended URL model?
- Who owns the decision, implementation, approval, and follow-up?
- What measurement or retest will prove the change improved the intended outcome?
Next useful action
Turn seo into an accountable record.
A documented decision or practice for seo that can be applied to a real website.