Audit fields
- URL
- page type
- owner
- audience
- intent
- topic
- status
- traffic
- queries
- conversion
- links
- accuracy
- last review
- decision
Decision rules
Keep
The page remains accurate, useful, distinct, and connected.
Improve
The purpose remains valid but evidence, clarity, depth, media, links, or technical quality is weak.
Consolidate
Several pages compete or repeat the same task.
Redirect
The old URL has a clear replacement.
Retire
The content is obsolete, unsupported, harmful, or has no useful replacement.
Create
A high-value audience task lacks an adequate page.
Apply How content audits support decisions to a real website decision
Use how content audits support decisions as a decision framework rather than a detached definition. Start with the user or business task, collect audience task, search intent, factual support, page purpose, structure, examples, links, calls to action, and maintenance ownership, document uncertainty, and decide what action is justified by the evidence.
Evidence
Source provenance, review status, publication date, and a defined update trigger.
Interpretation
Explain how the observed condition affects the intended outcome: publish useful, differentiated content that supports a specific reader decision or task.
Verification
Review the page against its intended task, validate claims and links, and measure whether users reach the next useful action.
Questions to answer about How content audits support decisions
- What user, search, commercial, compliance, or operational task does how content audits support decisions affect?
- Which templates, URLs, entities, environments, or journeys are actually in scope?
- What evidence would distinguish a confirmed problem from the risk of publishing interchangeable copy that does not answer a distinct user need?
- Who owns the decision, implementation, approval, and follow-up?
- What measurement or retest will prove the change improved the intended outcome?
Turn how content audits support decisions into an accountable record.
A documented decision or practice for how content audits support decisions that can be applied to a real website.