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How to

How to use headings

Use headings to reveal the page structure, group related content, and help readers navigate the answer.

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Implementation guide

headings

Prepare the change, implement it through the correct source system, test representative cases, deploy safely, and retain verification evidence.

Primary topicheadings

Use headings to reveal the page structure, group related content, and help readers navigate the answer.

Operating outcomeAccountable improvement

Publish useful, differentiated content that supports a specific reader decision or task.

Review statusMaintained resource

Reviewed for accuracy, clarity, and operational use.

01

Step-by-step

  1. 01

    Use one clear page heading

    The H1 should identify the primary subject or task.

  2. 02

    Create a logical hierarchy

    Use H2 sections for major parts and H3 subsections within them.

  3. 03

    Write descriptive text

    A heading should communicate what follows.

  4. 04

    Do not choose levels for size

    Style headings with CSS rather than skipping levels.

  5. 05

    Review the outline

    Read the headings alone; they should form a coherent summary.

02

Verification

  • The visible page matches the intended topic and audience.
  • The page can be crawled, rendered, and indexed when intended.
  • Claims, examples, code, and links have been checked.
  • The page has a measurable next action or outcome.
  • A future reviewer can understand what changed and why.
03

Before you change the website

  • Define the purpose and expected result of headings.
  • Capture the current state using audience task, search intent, factual support, page purpose, structure, examples, links, calls to action, and maintenance ownership.
  • Identify the source template, component, plugin, content owner, and release path that controls the output.
  • Prepare a test case, approval path, backup or rollback method, and post-release verification plan.
04

Quality-control checks for headings

  • Review the page against its intended task, validate claims and links, and measure whether users reach the next useful action.
  • Check representative page types and edge cases instead of confirming only the example used during implementation.
  • Confirm the change did not create optimizing wording before defining the page purpose and evidence.
  • Record the implementation date, owner, release reference, evidence, and next review trigger.
Next useful action

Turn headings into an accountable record.

A tested implementation of headings with deployment notes, rollback context, and retained verification.