Brand identity
- Black and graphite foundation
- Metallic gold primary accent
- Neon lime action and health accent
- Angular shield-and-A primary mark
- Technical circuit and audit-interface detailing
Usage
- Use official assets without stretching, recoloring, or redrawing.
- Maintain clear space around the lockup.
- Use the dark lockup only where contrast remains sufficient.
- Do not imply endorsement without written permission.
Approved use
- Use the supplied artwork without stretching, recolouring, tracing, or separating lockup elements.
- Maintain clear space and contrast around the mark.
- Do not imply a partnership, certification, endorsement, or customer relationship without written approval.
- Use the Asuruas name as an adjective for the product or service, not as the name of another company or offering.
Requesting another format
Contact Asuruas with the publication, placement, dimensions, background, deadline, and intended relationship. Approval applies only to the described use unless otherwise stated in writing.
Decision and verification record
Scope
Name the website, environment, URLs, entities, templates, or user journeys included in the asuruas brand resources decision.
Decision
Record the chosen action, owner, priority, dependencies, approval, and the evidence that justified it.
Verification
Confirm the owner, evidence, decision, implementation record, retest, and follow-up date are all present.
